Woman typing on smartphoneI’m writing this post as a quick update on the need for attorneys to prepare their websites for Google’s use of accelerated mobile pages (AMP). I wrote last month that Google will now be using AMP in search results. Since then there have been quite a few signals from the search engine that it will increasing the presence of AMP enabled sites in its search results on mobile devices. This is going to be a quick article which will, first, list the signals that the search engine has been sending and, second, will explain what we are doing to get ready for AMP. I strongly, strongly, strongly (strongly) suggest that you discuss with your webmaster what it is they are doing to make your site AMP compliant.

Since my last post on the topic Google has issued three different articles dealing with the use of AMP. On September 12th, 2016 Google published this article in which it explained why it is expanding the use of AMP and stated that they would be publishing additional articles “in advance of AMP expanding in Google search.” On September 14th, 2016 Google published this article in which it explained, on a very basic level, what webmasters will need to do in order to start implementing AMP (to say the article was “basic” is an understatement). An additional article was published on September 16th, 2016 regarding the use of Google Search Console (formerly known as Google Webmaster Tools) to ensure that AMP is properly set up on one’s website. I have my own opinions about the use of AMP but the bottom line is that Google intends to ramp up use of the AMP and if your webmaster says its not important then……..well………you may want to ask them about the Google articles I just listed. The search engine itself obviously thinks they’re important.

We’ve gotten AMP implemented on our site (with quite a bit of work I might add). We’ve rolled it out on the live version of this website over the last few weeks and are receiving no error reports in Google’s Search Console tool. Also, we’re starting to see organic traffic landing on our AMP pages in our Google Analytics reports. Getting AMP set up, on a basic level, was straightforward. Being able to include necessary features such as navigation menus, contact options, and a few other things has taken a bit of work. We’ll be preparing the rollout of AMP to the various sites we mange over the coming weeks.

Have questions about the use of AMP on your website. Contact us online or call us at (800) 445-8302.