Search Engine Optimization (SEO) can be broken into two distinct types: On-site SEO and Off-site SEO.

These two types of SEO, or “buckets”, are both important to ranking on Google (and other search engines), but you may be wondering where it’s best to spend your time.

Don’t worry — in today’s guide, I share exactly what you have to do for each bucket in order to be able to rank #1 in Google for your target keywords and make a recurring income from your business.

I’ll discuss other types of SEO such as Black Hat SEO, White Hat SEO, Gray Hat SEO, Local SEO, and Negative SEO. I’ll also go over what they all mean and why you should care.

In this guide, you’ll learn:

  • The Two Types of SEO, Why They Matter & How They Work
  • What is Negative SEO & How to Avoid It
  • What is Local SEO & How to Implement It
  • What Black Hat, White Hat & Gray Hat SEO Means

Let’s dive in!