This is a wrap up to my series on how to successfully market your law firm in 2017 and beyond. I wrote on this topic because, for reasons I discussed in series on why law firms will fail in 2017, law firm marketing is going to become increasingly difficult. At the end of the day we’ll see that the firms which choose to go about it the “right way” will wind up looking like this:
While those who keep on following the traditional approach to attorney marketing will hang out a sign which looks like this:
Personally, I’d rather look like the group in the first photo.
I looked at a number of topics over my recent articles. Issues I
ranted talked about included:
- The fact that attorneys don’t understand internet marketing
- Why attorneys shouldn’t waste their time at networking events
- Why lawyers should used LinkedIn instead of attending networking functions
- How lawyers can get more good client reviews
- Using your law firm’s analytics to create content and video
One point I stressed in each of these articles is that most of the marketing/promotional ideas typically used by law firms actually offer a horrible, horrific, shockingly low, and awful return on investment. In spite of this most lawyers continue to market themselves in the same way that they see other legal professional using. Well, as a I said in an earlier discussion, most attorneys openly admit to being bad at business. I don’t see it as a particularly good idea to pattern your growth strategy after that of people who openly admit they don’t know how to run a business. If you wan’t to succeed then it’s important to realize there’s a better way to do things. If you don’t want to succeed then…..well…..ok.
Will you be changing your marketing strategies as 2017 moves along? Please chime in through the comment form below.