This is a wrap up to my series on how to successfully market your law firm in 2017 and beyond. I wrote on this topic because, for reasons I discussed in series on why law firms will fail in 2017, law firm marketing is going to become increasingly difficult. At the end of the day we’ll see that the firms which choose to go about it the “right way” will wind up looking like this:

Happy office group

While those who keep on following the traditional approach to attorney marketing will hang out a sign which looks like this:

We are closed sign

Personally, I’d rather look like the group in the first photo.

I looked at a number of topics over my recent articles. Issues I ranted talked about included:

One point I stressed in each of these articles is that most of the marketing/promotional ideas typically used by law firms actually offer a horrible, horrific, shockingly low, and awful return on investment. In spite of this most lawyers continue to market themselves in the same way that they see other legal professional using. Well, as a I said in an earlier discussion, most attorneys openly admit to being bad at business. I don’t see it as a particularly good idea to pattern your growth strategy after that of people who openly admit they don’t know how to run a business. If you wan’t to succeed then it’s important to realize there’s a better way to do things. If you don’t want to succeed then…..well…..ok.

Will you be changing your marketing strategies as 2017 moves along? Please chime in through the comment form below.