This is the first post in a series which will discuss how to successfully market a law firm in 2017. I’m writing this post as a follow up to my series on why law firms will begin failing this year. The facts are simple – many firms are going to go under this year and that trend is only going to accelerate. Successfully marketing your practice in this environment is going to require a “new approach” that differs from how law firms have normally gone about things. The goal of my coming articles is to help you be set up for success while your colleagues struggle and fail. Following these steps will help your practice “level up” faster than a twelve year old who’s kicking butt at Call of Duty. Most attorneys, unfortunately, will keep on truckin’ down their current path and they will struggle as a result.
I’ll be addressing several topics over my coming articles. My
rants discussions will include:
- What law firms don’t understand about internet marketing
- Why going to networking events is a waste of time for most attorneys
- Using LinkedIn to network “the right way”
- How to keep your marketing budget down by getting good client reviews
- Using your analytics to invest in blog content and video
Most of what I’m going to talk about in these articles will fly in the face of how law firms typically conduct themselves. When you think about it for just a moment you’ll realize that being completely different from other law firms is a good thing. Think of it this way – the big, big, big, big (big) majority of attorneys you meet will openly admit to being bad business people. Lawyers then pattern their practices after other law firms. Tell me if I’m missing something here, but I don’t see it as a particularly good idea to pattern my business after that of someone who openly admits to being bad at business. In my humble opinion, well maybe not so humble, doing things completely different from other law firms is a good idea.
Demand for legal services is sinking like the Titanic. The supply of attorneys is increasing. Succeeding in 2017 will be difficult. The goal of my coming posts it to help you do so.