Social media is used by nearly half the world’s population, despite being born just two decades ago.

It’d be a lie to say that social media hasn’t taken the world by storm.

From the people we follow — to the products we buy — social media plays an integral part of internet marketing — and lawyers are already getting in on it.

Here’s the deal:

Social media marketing can be just as effective for lawyers as it is for Kylie Jenner’s newest lip gloss.

With a bit of consistency and a well-defined strategy, the world’s most-used mobile apps can become a consistent flow of leads.

In this blog post, we’ll discuss:

5 Benefits of Using Social Media for Lawyers

As a lawyer, social media marketing will help you:

Establish Your Online Presence

With 3.6 billion people using social media worldwide, putting yourself on the internet is one of the best (and easiest) ways to get in front of your target audience’s eyes.

Social media marketing is free and relatively easy, thanks to the multitude of platforms to take advantage of.

There are over 8 large social media platforms and each one brings new people to your brand through different content styles. 

While I don’t recommend starting on all platforms, it’s relatively easy to incorporate new channels as you learn each one.

Right now, almost 50% of the global population uses social media. But by 2025, Statista predicts that number to increase from 3.6 billion to over 4 billion.

By establishing an online presence now, you’ll be equipped for the future, making it easier to stay relevant.

Increase Website Traffic

Every social media platform allows you to include links, which means you can direct social media traffic to your website.

If you’re not bringing social media traffic to your firm’s website, you may be missing out on lead generation opportunities — but you’ll at least be building brand awareness.

There’s nothing wrong with raising brand awareness. Many companies run ad campaigns for that sole purpose. However, you eventually want the traffic your brand’s social presence brings to convert into revenue

Fortunately, social media makes it easy to integrate multiple ways to refer traffic to your website. (Except Instagram, which only lets you include one link in your bio.)

Here are 3 examples: 

  1. Any time you publish a new blog post, you can create a post on LinkedIn, Facebook, Twitter, and promote it.
  2. If you’re offering a discount on your services, you can let your social media followers know in a Story, feed post, or Livestream.
  3. Were you featured in a publication or mentioned on a list? Thank the organizations who published it on your accounts and advertise their piece featuring you.

Social media can account for a large amount of your website’s traffic, especially if your search rankings haven’t taken off yet. 

While research has found that Google searches bring in 8x more traffic than social media, this only applies to sites that rank highly for several keywords.

Each platform accounts for different percentages of website traffic. And users on specific platforms might be more likely to click your links. 

According to GrowthBadger, Facebook sends more traffic to websites than any other social network in most industries, accounting for 65.36% of all social media traffic per month. 

On the other hand, Instagram drives under 1% of the total social media traffic across all niches.

Strengthen Brand Awareness

Social media marketing has the potential to raise more awareness around your brand than any other advertising channel.

Besides nearly half of the worldwide population having social media profiles, GlobalWebIndex found that 54% of consumers use social media to research products and services.

Social media is quickly becoming more than just a collection of entertainment platforms — it’s transforming into a search engine. So if you aren’t on social media, you’re missing out on the opportunity to be discovered by your potential leads searching for lawyers.

Plus, becoming discoverable on social media is significantly easier than reaching visibility on search engines like Google.

Unlike search engines, social media algorithms don’t consider your page’s age, authority, or past content. Instead, they focus on your profile and each post you make

In contrast, SEO takes an average of 4-6 months for you to start seeing results. But on social media, one post can bring you a surplus of followers overnight.

Generate More Leads

Social media is good for more than just building a brand. It’s also a huge opportunity to generate more leads in your firm’s niche.

A study by the American Bar Association (ABA) found that:

  • 35% of lawyers who use social media gain new clients.
  • 96% use social media for their firms.
  • 70% say it’s part of their overall marketing strategy.

Another study from Buffer also found that 73% of marketers who use social media say it’s either “somewhat” or “very” effective.

From these two studies, we learn two valuable pieces of information:

  • Social media is effective at scaling a business (and nearly three-fourths of marketers agree)
  • When it comes to lawyers specifically, over one-third of them find it effective at bringing in new clients

Social media is an effective way to generate leads which is why your competitors are probably already using it.

Build Industry Authority and a Professional Network

So far, the benefits we’ve discussed have proven that social media helps accomplish two goals: raising brand awareness and generating leads.

But establishing a presence on some of the most-used platforms won’t just bring you leads — it can also bring networking opportunities and new relationships.

LinkedIn is regarded as the most professional social network, which makes it perfect for lawyers.

93% of lawyers use LinkedIn, which makes it the most popular social media platform among lawyers.

Establishing a network is critical to success for multiple reasons, but even more so in recent years. 

Why?

Influencer marketing and user-generated content have become trending marketing tactics over the last few years. And they both have one thing in common: they’re impossible to do without a network or audience.

(Influence Marketing Hub defines influencer marketing as “a brand collaborating with an online influencer to market one of its products or services.”)

In the legal industry, influencer marketing might be having a renowned lawyer praise your work on their platform.

Not only is influencer marketing popular, but it’s also highly effective.

Digital Marketing Institute reports that 49% of consumers rely on influencer recommendations when purchasing a product or service. And 40% of them bought something after seeing it advertised on Twitter, Instagram, or YouTube.

How Lawyers Can Get Started on Social Media

Here are five tips for getting you up and running.

  1. Decide Which Platforms to Prioritize
  2. Set Goals
  3. Learn Basic Marketing for Each Social Media Platform
  4. Develop a Social Media Marketing Strategy
  5. Track Metrics and Tweak Your Strategy

1. Decide Which Platforms to Prioritize

As a beginner in social media marketing, you might want to start with a bang and create profiles on every platform. After all, you want to raise as much brand awareness you can, right?

Unfortunately, that’s not quite how it works.

If you have little to no presence on social media already, it’s not wise to start on every App Store platform.

Instead, choose a few platforms to focus on while you’re still learning the ropes and figuring out what works best for your brand. 

There’s no magic number, but I’d recommend starting with 1-3 platforms, depending on how much time you’re willing to invest into each of them.

Now the question arises: 

Which platform(s) should I prioritize first?

The most effective social media channels vary across industries. One will bring you the most results depending on where your target demographic is. But for lawyers, the top three social media platforms are known to be Facebook, LinkedIn, and Twitter.

As we discussed earlier, LinkedIn is the most popular platform among lawyers, with 93% using it. However, while you can generate leads on the platform, LinkedIn is better for building a network and raising brand awareness.

On the other hand, Facebook is the world’s most-used social media channel, with 68% of adults in the U.S. alone using it.

If you only have the time to grow your presence on one platform, Facebook makes the best candidate. But if you can manage all three, go for it!

2. Set Goals

As Benjamin Franklin once said, “failing to plan is planning to fail.“

Like any other marketing plan, don’t attempt social media marketing without a well-developed strategy. And at the heart of every strategy are your goals.

Before you even create a profile, consider the reasons why you’ve decided to commit to the social media route of advertising, and think about the future of your accounts.

Do you want to run ads? Connect with industry experts? Reach a certain follower amount by the end of the quarter?

Goals give you a focus, which determines how you use your social media.

For example: 

Suppose your goal is lead generation. In that case, you’d likely start an ad campaign, publish educational posts, get clients to contribute content, or inspire a legal expert to shoutout your services.

3. Learn Basic Marketing for Each Social Media Platform

You might be wondering why it isn’t a bright idea to incorporate every social media platform into your strategy right away.

The reason is simple: every platform is different.

While social media‘s premise might be the same (to provide a space for people to post what they want and consume content they enjoy), the methods each platform uses to make content discoverable can differ vastly.

Like search engines, each platform has an algorithm. Simply put, an algorithm is a set of rules or guidelines the platform uses to determine how to promote content. 

For example, most algorithms — like that of YouTube and Instagram — favor accounts that post regularly and use no more than a certain number of hashtags.

If you want your content to be discoverable, it needs to meet your chosen platform’s algorithm’s standards.

Fortunately, it’s relatively simple to learn social media algorithms. Plus, platforms owned by the same company, like Instagram and Facebook, make it even easier. 

You can even connect your Facebook page to your Instagram account. So every time you post on one platform, it automatically posts to the other.

Research Your Target Audience

We’ve mentioned target audiences quite a bit, but let’s go a bit deeper.

As a practicing lawyer, you should know exactly who you help — this is your target audience. 

Luckily, your audience probably exists on social media.

It’s just a matter of finding out where on social media they are.

Nearly everything about your social media marketing strategy revolves around your target audience, from the hashtags you use to your Facebook ad copy. So as you can guess, being as specific as possible regarding demographics is critical to success.

To get started, you should know the following information about the audience you’re trying to reach:

  • Level of education
  • Age
  • Annual income
  • Job title(s)
  • The industry they work in
  • Relationship status (married? Single? Divorced?)
  • Location
  • Biggest challenges
  • Weaknesses or pain points (what’s holding them back? What do they not yet know?)
  • Goal(s) they want to achieve (i.e., winning a family court case to have full custody of their children)
  • Motivation to achieve those goals
  • Budget
  • Where they get solutions/answers to their problems

If you don’t have that information about your target audience or you aren’t sure how to get it, consider taking the following two steps:

  1. Interview your previous and current clients
  2. Analyze the data you have about your current audience (i.e., who’s already following you, visiting your website, booking consultations, etc.)

After gathering that client data, use it to determine which social media platforms your target audience uses most and what kind of content they consume. 

Hint: that’s also the content you should create.

While you certainly want to bring your target audience to you, it’s impossible to do so without going to them first.

4. Develop a Social Media Marketing Strategy

Now it’s time to make a game plan.

Designing an effective social media marketing plan can seem intimidating. Still, there are a few tips you can quickly implement to ensure structure and efficiency.

If you want to leave this post with a plan in hand, follow these simple steps.

Create a Content Schedule

Consistency is a vital part of any form of marketing, but especially when done on the internet.

Algorithms typically favor consistency, which means keeping to a schedule can boost all your content’s performance.

While regularity should be the overall goal, it begs the question: 

How often should you post on social media?

Unfortunately, there’s no single answer because every social platform is different. However, we can break down that answer into each channel, according to research reported by Louise Myers Visual Media:

  • Facebook: 1 post per day, maximum 2 per day. Minimum three posts per week.
  • LinkedIn: 1 post per day. Minimum two posts per week.
  • Twitter: 15-30 posts (“tweets”) per day. Minimum three tweets per day.
  • Instagram: 1-2 posts per day, maximum 3 per day. Minimum 1-3 posts per week.
  • YouTube: 1 video per week.

Create Valuable Content

You know how often to post, but what should you post?

The content that fills your feed will be the difference between success and failure. You need to entertain your audience but also promote your legal services. 

An account that posts too much promotional content looks scammy and out of touch. Simultaneously, one with not enough promo doesn’t generate leads.

When creating content for social media, you need to strike a balance between “entertaining and relatable” and “promotional and authoritative.”

Your profile should convey a few key pieces of information about you to your audience:

  1. You’re a professional in the legal industry.
  2. You offer XYZ services.
  3. You’re human.

To achieve this, you need to create a mixture of entertaining, informative, and authoritative content.

Examples of entertaining content would be memes, videos, photos of you and your team, live streams, and funny stories.

Informative content teaches your audience how to do something or makes them more aware of their current problems. Infographics, how-to videos, tips, and Q&As are a few examples of informative content you can post on social media.

Finally, authoritative content positions you as an industry expert. Not only is this appealing to potential clients, but also to your colleagues, which will be helpful when building a network.

Examples of authoritative content are long-form posts (such as blog posts on LinkedIn), images introducing statistics, and interviews with respected figures.

Research Hashtags

Hashtags are the key to making your content discoverable and attracting new people to your page. And just like all other aspects of marketing, they should be used strategically.

Like categories, hashtags identify the topic(s) discussed in a social media post.

For example, if you create a post that discusses personal injury law, you’d want to use hashtags like #personalinjury, #personalinjurylawyer, #personalinjurylaw, among others.

After using a hashtag, it will show your post to anyone who follows or searches for it. This could, in turn, bring those people to your profile.

But before you start using hundreds of hashtags, there are a few things you should note

  • There are limits to how many hashtags you can use. On Instagram, a post can use a maximum of 30 hashtags. If it uses more, it’ll be penalized, which will hurt your content’s discoverability far more than help it. Each platform has different limits, which you should acquaint yourself with when researching them. On LinkedIn, for example, it’s recommended to use no more than five.
  • Unrelated hashtags bring irrelevant viewers. While using popular hashtags (or even those that describe who you are but not what your content is about) might bring an impressive amount of views, they won’t matter unless the people visiting your page are interested in your services. For example, using the hashtag #lawschool in a post about “what you should know before hiring a criminal defense attorney” is irrelevant. It will likely attract law students to your page (people who probably aren’t interested in your services).
  • Target low-hanging fruit hashtags. You’ll quickly notice that some hashtags are extremely popular (as in, over 5 million posts have been tagged with them). Popular and trending hashtags are tempting, but you should use them sparingly. Why? Because in a hashtag with over 5 million posts, yours will quickly become drowned out. Instead, target “low-hanging fruit” hashtags — tags that are still valuable but not overpopulated.

Low-hanging fruit hashtags are a crucial part of your strategy and should make up the majority of your hashtags. 

To demonstrate the difference, let’s look at some examples.

The hashtag #lawyer is extremely popular, with over 3.5 million posts. When using a hashtag like this, your post will only have a few minutes (or even seconds) to be seen at the top.

#houstonlawyer, on the other hand, has over 13,000 posts. While the hashtag is still popular, your post has a much better chance of getting noticed and less of a risk of being drowned out.

Try User-Generated Content (UGC) and Influencer Marketing

In recent years, research has shown that marketing techniques that involve consumers are more effective. 

Take the statistic that we discussed earlier, revealing that 49% of people use influencer recommendations to purchase products. (Digital Marketing Institute)

We’ve talked about influencer marketing, but what is user-generated content (UGC)?

Hootsuite defines UGC as “any content—text, videos, images, reviews, etc. — created by people, rather than brands.”

When consumers create content about a brand, the brand will usually repost the content to their social media, websites, or other marketing channels.

For example, Starbucks posts UGC on their Instagram, like this tweet about their iced brown sugar oat milk espresso.

An easy way to know if someone has created content about your brand is to monitor your mentions and tags. For example, most people will use the @ to tag your page in a post or story.

You’ll receive a notification any time your account is tagged, which lets you easily spot UGC. The polite thing to do next would be to reach out to the user and ask if you can repost their content.

Run Social Media Ad Campaigns

When most people think of social media marketing, they probably think of ads. While I don’t recommend running ads without an established page, they’re worth investing in.

The reason you want to hold off on ad campaigns before establishing a page presence is simple: 

If people look at your page before clicking your ad, they might not trust you. 

After all, would you want to buy a product or service from a business that only has a few random posts on its page?

Not only does it look untrustworthy, but it also tells users that the only reason you’re on social media is to make money rather than raising awareness for your brand or connecting with your target audience.

Once you’re ready to run ads, you’ll need to repeat the process of researching the individual platform(s) you’re planning to advertise on.

Facebook ads aren’t the same as LinkedIn ads, and LinkedIn ads aren’t the same as Twitter.

Fortunately, the necessary information is relatively easy to find thanks to search engines like Google. Next, you’ll need to add a few new words to your vocabulary:

  • Ad campaign — is a set of advertisements and one or more ad groups that aim to reach one specific goal (i.e., raising brand awareness, generating leads, driving sales to a certain service).
  • Ad group — is a collection of one or more ads that share similar targets. Ad groups allow you to organize your ads based on your service, target audience, etc.
  • Ad — is an individual ad along with its copy that seeks to achieve a specific goal and targets a certain demographic. 

Essentially, ads are a part of ad groups, which make-up ad campaigns.

When creating a campaign, you can target certain demographics — such as age, gender, location, and income level — which is why researching your buyer persona(s) before starting is so crucial.

Since each social media platform is different, they’ll each have their targeting options. However, the premise is the same: you want to target your ideal clients on the platforms they’re already using most.

5. Track Metrics and Tweak Your Strategy

Metrics are going to be your performance indicators that determine the effectiveness of your marketing campaigns.

Metrics help you determine what’s working and what’s not. You can track how they change to further optimize the effectiveness of your social media marketing.

The list of social media metrics is quite extensive, but once you set goals, knowing which ones to stay on top of becomes much more manageable.

There are four main categories of metrics on social media, which are made of other metrics:

  • Awareness metrics
  • Engagement metrics
  • Conversion metrics
  • Consumer metrics

For example: 

Under “awareness metrics” are the metrics brand awareness, audience growth rate, post reach, potential reach, and social share of voice. Each of these metrics can be calculated using simple formulas to help determine how aware users are of your brand.

You don’t have to memorize all the social media metrics immediately, but your goals might begin to change as you continue to grow. Depending on your goals, you’ll need to track different metrics. 

However, regardless of your goal you still need to be doing two things: analyzing and refining.

Analyzing your metrics regularly lets you know what you’re doing right, wrong, and what needs to be done more.

Your strategy should constantly be in refinement mode, and any tweaks you make should be based on your analyses.

Another way of experimenting with your metrics and improving your strategy is to use A/B testing. This form of testing is especially useful when running ads, as it allows you to track the progress of each ad and then rotate out underperforming content.

A/B testing is when you test two variants, at the same time, and to the same audience, to determine which works best. You can then figure out what works and what doesn’t.

In the case of ads, it would be running two different ads for the same landing page and examining which one generates more leads.

Best Social Media Platforms for Lawyers to Use

Let’s dive deeper into the five platforms lawyers should be using most.

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Instagram
  5. YouTube

Facebook

As mentioned previously, Facebook is part of “the big three” — the three social media channels lawyers should focus on first.

There are tons of pros to building an audience on Facebook. Plus, it’s relatively easy considering that it’s the platform most used by almost all demographics.

To better understand the market on Facebook, let’s take a look at a few noteworthy statistics:

  • Facebook has 2.8 billion monthly active users, and 1.84 billion daily active users (Facebook, 2021)
  • Facebook is the #1 social media platform, with 59% of all social media users having accounts (eMarketer)
  • In Quarter 4 of 2020, Facebook brought in over $27 billion in ad revenue (Facebook, 2021)
  • More than 200 million businesses use Facebook worldwide (Facebook, 2021)
  • 63% of Americans aged 12 and up use Facebook (Edison Research and Tritan Digital)
  • 65% of Facebook users are under 25 years old (Statista)
  • Over 98% of people use Facebook on mobile (DataReportal)
  • 86% of marketers in the U.S. alone use Facebook for advertising (eMarketer)

Not only do these statistics hint at the monetary value in advertising on Facebook, but it also gives you an idea of whether or not your target audience is hanging out there.

LinkedIn

The most popular platform for lawyers, LinkedIn, is another place you must be. 

Depending on your specialty and marketing goals, your reasons for being on LinkedIn might differ. 

However, most commonly, it’s because you either: 

A)Want to generate leads

  1. B) Network with other legal professionals. 

or…

  1. C) Both!

The reason why your goals and specialties matter on LinkedIn is that there are two main types of people on the platform:

  1. Industry figures & B2B businesses
  2. Job seekers

For example: 

If your specialty is in immigration law, you’d likely generate more leads on Facebook than LinkedIn. This is because immigration lawyers don’t handle as many civil disputes as other lawyers and because they provide advice for people seeking citizenship, green cards, employment opportunities, and more.

An immigration lawyer’s target audience is more likely to be on Facebook than on LinkedIn since they aren’t as likely to be business owners and actively looking for jobs in their new country yet.

On the other hand, for corporate lawyers, LinkedIn is a goldmine of potential clients waiting to be marketed to.

Corporate lawyers work with people who own corporations and are facing issues with corporate governance and compliance. Since LinkedIn is immensely popular in the B2B world, it’s already hosting a large portion of a corporate lawyer’s target audience.

LinkedIn Statistics:

  • A LinkedIn ad can reach 13% of the global population (Hootsuite)
  • More than 200 targeting characteristics are available for LinkedIn ads (LinkedIn)
  • LinkedIn ad exposure can increase purchase intent by up to 33% (LinkedIn)
  • LinkedIn hosts over 61 million senior-level influencers (LinkedIn)
  • LinkedIn hosts 55 million companies (LinkedIn)
  • 80% of content marketers use LinkedIn ads (Content Marketing Institute)
  • In the United States, LinkedIn is the most trusted network (eMarketer)
  • Almost 60% of LinkedIn users are 25-34 years old (Hootsuite)
  • Each week, 40 million people use LinkedIn to look for jobs (LinkedIn)
  • LinkedIn receives 15x more impressions than job postings (LinkedIn)
  • 96% of B2B content marketers use LinkedIn for social media marketing (Content Marketing Institute)

Twitter

The last social platform that’s part of “the big three,” Twitter, is unlike any other social media. It’s infamous for both the comedy and drama it causes.

However, many businesses are effectively using this internet sensation to generate leads and drive conversions.

Twitter Statistics:

  • Twitter’s advertising audience is 353 million (Hootsuite)
  • Experts predict Twitter’s user base will grow by 2.4% in 2021 (eMarketer)
  • 21% of U.S. adults use Twitter (Edison Research)
  • Nearly 29% of Twitter’s users are between 25 and 34 years old (Hootsuite)
  • 99% of people on Twitter also use at least one other social media app (Hootsuite)
  • In the last 12 months, 82% of B2B content marketers used Twitter (Content Marketing Institute)
  • A Twitter ad can reach 5.8% of the world population ages 14 and over (Hootsuite)
  • Twitter’s ad revenue increased 15% in 2020 (Twitter)
  • Twitter ad engagement went up 27% in 2020 (Twitter)
  • 27% of B2B content marketers used Twitter ads over the last year (Content Marketing Institute)

Instagram

Instagram didn’t make it onto “the big three” list, and it’s for one simple reason: the audience.

Instagram‘s audience is younger than Facebook’s, despite being owned by it. However, there are still benefits to marketing on Instagram, and maintaining a presence on the app can be quite easy.

Since Facebook and Instagram share an owner, they possess many of the same features, and you can even “cross-post.”

Of course, you can choose not to use this feature, even if your accounts are connected. The platform always asks if you’d like to create the same post on the other channel (which you can decline).

You can even run your Facebook ads on Instagram, too.

As long as you actively manage one platform, you can easily maintain your presence on the other. But each platform has its differences, so growing both accounts would require active management.

Hashtags are a prime example of the contrast between Facebook and Instagram.

On Instagram, #personalinjurylawyer has 150,747 posts, whereas, on Facebook, it only has 4,600.

Aside from that, Instagram’s audience differs vastly from Facebook’s. 

71% of Instagram’s one billion active monthly users are under the age of 35. On Facebook, ages 25-34 is the largest demographic, but its young demographic (12-18 years old ) has been on the decline.

Instagram Statistics:

  • Instagram ranks #4 as the most-used mobile app (Hootsuite)
  • Instagram has over 1 billion active monthly users (Instagram)
  • 88% of Instagram users are outside of the U.S. (Hootsuite)
  • 14% of adults in the U.S. have never heard of Instagram (Pew Research Center)
  • 200 million users visit at least one business profile per day (Instagram)
  • 81% of people on Instagram use it to research products and services (Instagram)
  • Only 1% of users say they don’t use any other social media network (Hootsuite)
  • 500 million people use Instagram stories daily (Instagram)
  • 58% of users become more interested in a product or brand after seeing it in a Story (Instagram)
  • After seeing a product or services in a Story, 50% of people have visited a website to purchase it (Instagram)
  • 90% of users follow at least one business page (Instagram)
  • Business Instagram accounts post once per day on average (Hootsuite)
  • Posts by business accounts receive an average engagement rate of 0.96% (Hootsuite)
  • Half of the users are more interested in a brand after seeing its Instagram ad (Instagram)

YouTube

Last but not least, every lawyer should consider adding YouTube to their social media marketing strategy at some point in their journey.

YouTube is more than just a social media platform — it’s also a search engine.

Just like Google, to see success on YouTube, you must optimize videos for the platform’s search engine algorithm. This process is called YouTube (or video) SEO.

YouTube offers the best of both worlds: Google + social media

Like social media platforms, users can follow (or “subscribe”) to their favorite content creators and leave feedback via the Like button, Dislike button, and comment section.

Similar to Google, YouTube operates exactly like a search engine. Users enter keywords (or search queries) into the search bar, and YouTube generates thousands of video results.

For example, when searching for the keyword “SEO for lawyers,” YouTube shows these results.

Having your video ranked in a top position on YouTube’s results page won’t just bring you views but also leads.

Plus, once your channel reaches 1,000 subscribers and 4,000 watch hours, you can monetize it. Being monetized on YouTube means you allow ads to play at various parts of your video, and YouTube pays you for it (which makes for great passive income).

YouTube Statistics:

  • YouTube has more than 2 billion monthly active users (YouTube)
  • 74% of U.S. adults use YouTube (Pew Research Center)
  • 77% of people aged 15-35 use YouTube (Statista)
  • YouTube is the second most-visited website in the world, with Google being first (Hootsuite)
  • YouTube is the world’s second most-used social media platform, following Facebook (Hootsuite)
  • Nearly 60% of B2B decision-makers use YouTube to research purchases (Hootsuite)
  • 70% of users bought from a brand after seeing its YouTube ad (Google)
  • In 2021, YouTube will make $5.56 billion from ad revenue in the U.S. alone (eMarketer)

Getting Started with Social Media for Lawyers Today

Social media is a powerful tool for marketers and consumers alike, and platforms are quickly turning into more than just entertaining apps.

Consumers are using social media for researching brands, and brands are using it to reach consumers. The good news is: this new dynamic is working and has proven affected for both parties.

There’s never been a better time to establish a presence on social media as a lawyer. Not only can you grow your clientele, but also expand your network.