2015 is in full swing. Now is the best time to look back at how your law firm fared in 2014 since you’re spending time looking at your year-end financials/other end of year issues. This comprehensive look at the last twelve months means you’re in a good spot to set business goals for the coming year. Setting goals, in turn, can make this the best year your firm has had. Here are a few things to consider when setting your business/marketing agenda for 2015.
- Be specific – Goals such as “I’m going to grow my practice” or “I’m going to make more money” are doomed to fail. Instead, make a plan to do the things that will help you get there. For example, tell yourself “I’m going to blog every Monday and Wednesday.” Having concrete things you want to work on are much more likely to become reality than generalizations.
- Put a plan in place to make your goals happen – Having a specific list of items does little good if you don’t put a plan in place to make them happen. For example, you may have goals such as “I’m going to blog twice a week,” or “I’m going to perform my accounting on a weekly basis” (the benefits of which I discussed when I wrote on how law firms should handle their bookkeeping). If you really intend to implement these changes you should make a more concrete plan of doing so. Actually sit down and set up a recurring calendar appointment for the two days you intend to blog each week. Also develop a plan, today, as to how you’re going to generate content, etc. Rather than saying you’re going to do your accounting more, calendar a set and recurring time for each week to actually get it done.
- Analyze your progress – Many start of year aspirations go away quickly. In addition to calendaring times, today, at which you’re going to work on concrete goals, you should also set up a calendar appointment for a day in the future to sit down and evaluate how your progress is going. Few things are more effective then holding yourself accountable.
Setting start of year goals is one thing. Developing a concrete plan to make them happen is another. Those who make the concrete plans will be looking like this guy come December:
What’s your plan for making 2015 a good year? Chime in through the comment form below.