This is the wrap up post in my series on Website Options for Law Firms. We’ve previously taken a look at Findlaw as an attorney website option as well as several others. In this post we will take a look at what I consider to be two “middle of the road” approaches. These are LexBlog and LawInfo. We’ll then take a look at a few other considerations.
LexBlog as an attorney website option
I was impressed with the level of friendliness I received from LexBlog. When I called the company and explained to the receptionist that I was a writer for this blog she quickly connected me to the company’s marketing director, Cara McDonald. Cara wasn’t in so I left her a voicemail. I called the receptionist back and the receptionist then put me through to the company’s founder Kevin O’Keefe. While my call was ringing through to Kevin, Cara actually called back and I let Kevin know I would go ahead and speak with her so I didn’t take up his time. She was very helpful in answering my questions and was straightforward with her answers. Kudos to LexBlog on the issue of responsiveness and being easy to deal with.
LexBlog is a little different from other options as I would refer to them as a company which considers legal blogging to be their primary product. The company, which has been in business since 2003, offers a level of assistance to attorney blogging that I have not seen from any other website provider. When you sign up with the company they offer initial coaching and ongoing support to help attorneys become effective bloggers. As I mentioned in my series on effective blogging for attorneys, this is an area where many attorneys struggle. The level of initial coaching, as well as the level of ongoing support, offered by LexBlog sounds like a good option for attorneys struggling to establish themselves in the blogosphere (which is crucial to modern web marketing).
The company charges an initial setup fee of $3,500. This includes the setup of your new law blog as well as a substantial amount of initial coaching on how to blog effectively. There is an annual subscription fee of $3,000 after the first year and this subscription includes ongoing support. This is not a company that generates your content for you, you will be writing your own post but will receive meaningful input on how to do so in a way that is beneficial to both yourself and your practice.
This series is a focus on marketing options for attorneys who wish to grow their practice. LexBlog does offer broader website services and pricing is on a case-by-case basis. While others disagree with me, I strongly suggest that attorneys who wish to aggressively grow their practice should maintain a blog on their website. An attorney who requires the building of a primary website (which again is the focus of this series) and has LexBlog do so would certainly benefit from the level of blogging support the company provides and this is a need not offered by the other options considered in this series. These unique characteristics of the company make it a good option for attorneys to consider.
LawInfo as an attorney website option
I also received a high level of friendliness from staff at LawInfo. Company representative Keith Newstrom quickly responded to all my questions and was very helpful and transparent in discussing the company as an attorney’s website option. An equal kudos, to the staff at LawInfo. If attorneys are concerned with a company’s responsiveness and customer service, they can rest assured that LawInfo will be easy to deal with.
LawInfo is a bit of a “tweener” in that it is not quite a do-it-yourself option but is not a full service choice such as Findlaw, Scorpion Web Design, or our own attorney website design option. On a one-year contract the company will build your website on the Word Press platform. All technical needs are taken care of from the staff at LawInfo and the example sites I reviewed were quite nice from an aesthetic standpoint. The company does offer content writing assistance for an additional fee but content for these sites is typically written by the attorney (the company will provide a certain level of guidance to the attorney’s generating their own content). Websites with LawInfo come on a one-year contract at a total cost of $3,600. At the end of the contract, if the client does not wish to renew, the website is transferred to the client, at which point the client will have to support the site themselves.
LawInfo seems to be a good option for attorneys who need a website built on a reasonable budget. The high level of service the company seems ready to provide leads me to believe that any concerns a client has, from a technical perspective, would be addressed quickly. Also when it is considered that these sites are built on the Word Press platform, the attorney won’t be as “locked in” to this particular option as he or she would be with other providers. The pricing and flexibility makes this another option for attorneys to consider.
Thoughts on the website options available to attorneys
Obviously there are far more website options available to lawyers then what was discussed in this series. I chose to focus on the platforms that are common in the legal profession and/or hold themselves out in specializing in attorney website design. I would strongly suggest that, before choosing an option, you review my post providing tips for attorneys who need to hire a web developer.