Finding the right clients and generating qualified leads for your practice requires the use of strategically developed marketing efforts and lead generation tools.
Legal marketing blogs are an effective tool for helping lawyers get fresh ideas and new perspectives on marketing and running their law firms.
Following legal marketing blogs can help you stay educated and up-to-date on everything from content marketing to best practices for running your law firm as a business.
(FYI — as long as it’s relevant to your audience, creating your own legal marketing blog is a great opportunity to establish your own authority and help your site rank higher in search engine results pages.)
We’ve curated a list containing some of the best attorney marketing blogs on the internet and you can jump to it here.
Otherwise, read on if you want to know more about how you can benefit from others’ ideas from around the web.
Get Tips for Establishing an Online Presence
When you’re looking to establish a practice and grow revenue quickly, you need an online presence including:
- A website
- Social media profiles
- An email list
- A strong presence in search
- Content creation and promotion strategy
- A multi- or Omni-channel presence across multiple platforms
People are online searching for a solution to their problem. When you create a website and publish content that answers their questions, you can help them make informed decisions and encourage them to make your business their resource for legal information and assistance.
Providing valuable, insightful, and helpful information helps establish your practice as an authority, and helps your firm stay top-of–mind when people eventually decide to hire an attorney.
There are numerous blogs for the legal vertical that offer tips, walk-throughs, links to resources, and videos on how to build your online presence. Attorneys can learn how to promote themselves on the Internet as well as where to go for good information.
Learn to Generate Inbound Leads
Create a steady stream of clients by capturing their attention in the research phase of their law firm hiring process.
When you develop a content strategy, you need to first create buyer personas and then tailor content to answer their questions. Questions about issues they’re facing, what hiring a lawyer looks like, or what they can expect during a consultation are common and helping potential clients understand more about the process makes your practice a clear choice.
Connecting with a potential client while they’re looking for answers, and providing those answers, helps facilitate trust and encourages continued engagement.
Use a blog or social media to provide insight, or information, and invite followers to ask questions. Include a call to action in every post to engage potential clients and connect with them before they’re ready to purchase services.
Get Strategies for Re-purposing Content
Blog content can be re-purposed for other platforms including social media, email, eBooks, guides, lists, or other gated and downloadable content, podcasts, traditional print books, and video.
Starting and maintaining a blog can also help create opportunities for your site to rank in search engines. Since search engines rank individual pages for specific keyword phrases, the more blog post pages you add, the more keywords you can rank for.
Business Process Organization
Improving business processes and organization should be a major focus for lawyers, law firms, and legal vendors. Some legal marketing blog owners offer unique perspectives on managing their business processes by providing insight on tools, software, and successes and failures they’ve experienced in growing, marketing, or managing a legal practice.
Attorneys can find information on:
- Recruiting and hiring.
- Systems and processes.
- Marketing and advertising.
Legal Insight and Advice
Running your own blog offers you an opportunity to demonstrate your knowledge and expertise. You can offer insight on recent law changes, or current events that may impact or challenge a current law. You can also generate content around questions that your target audience is asking online.
Lawyers and many other industry professionals require continuing education. Legal blogs are a great tool to find, curate, and share continuing education, networking events, and other opportunities for continued professional improvement.
Review Software Tools & Business Practices
Following a legal marketing blog doesn’t mean your focus has to be on case law and legal practice information.
Attorneys can learn from others in their industry about business practice solutions, business development strategies, and implementing new software or other technologies to streamline their processes.
You can review software tools like Apex, Ngage, Clio, Ruby Receptionist, CallRail, and others before you make a commitment of time, energy, and money.
Connect and Collaborate with Other Attorneys
Many legal marketing blogs offer networking opportunities in the form of guest authorship collaborations. Digital networking includes reaching out to other lawyers in non-competing practice areas or in complimentary industries to work together on content marketing.
For example lawyers can do legal roundups that gather the opinions of many lawyers to answer consumer questions about common legal situations.
Why You Should Follow Legal Marketing Blogs
Learn how you can improve your digital marketing efforts, implement new business management strategies, streamline your accounting processes, or customer management and referral systems, plus stay up to date on legal cases, court decisions, and other legal developments by following the right legal marketing blogs.
Find blogs to follow that can offer insight on different aspects of your business:
- Digital marketing
- Local Marketing
- Content creation
- Business development
- Client management
- Document management
- Time tracking
Maintaining connections in your industry and developing relationships, either in-person or online, will help to grow your practice. Finding the right experts will help you improve your business processes, legal marketing efforts, and revenue-generating tools.
Here are 25 of the top legal marketing blogs we recommend to help you create an effective and impactful digital marketing strategy for your legal practice.
Top Legal Marketing Blogs