This is the first post in what will be a series of discussions on how to immediately increase your law firm’s business. I’m going to write on this topic because way, way, way (way) too many attorneys feel the only way to increase revenue is to throw more money at marketing. The fact of the matter, however, is that for most law firm’s that’s actually the least efficient step they could take to boost their revenue numbers. There are a number of things which the typical lawyer could do, immediately, which would quickly boost ‘da amount of ‘da money coming in. In other words, you can quickly grow sales while keeping overhead low. So, if you’re interested in prosperity, then tune in for my coming articles. If you’re opposed to prosperity then…….OK.
I’ll be looking at a number of topics over my coming posts. Issues I’ll
rant about discuss include:
- Why law firms should immediately focus on improving conversions
- How making your day-to-day operations more efficient will actually increase revenue
- How attorneys err by not tracking their analytics
- How a lawyer’s work ethic hurts revenue
There are a million articles out there on how law firms can improves sales. The goal of my coming posts is to identify some of the biggest things hurting the bottom line of a typical law practice and to discuss how those things can be corrected. These will be issues not discussed in the typical articles on the web. Implementing these steps can help you to look like this guy:
While your competitors are left counting pennies like this guy:
I’m assuming you’d rather look like the former and not the latter. As I’ll be discussing over the course of this series, it’s important that you start to operate differently if you’re going to survive the current decline of the legal profession. Stay tuned.
Why do you feel that attorneys almost solely focus on advertising as a way of growing revenue? Please chime in through the comment form below.