Congratulations on completing our 30 day challenge. We covered a variety of topics over the last 30 days. These included how attorneys can increase business immediately by focusing on conversions and how video can be one of the best investments a law firm can make. We concluded yesterday by taking steps to improve cyber security in law offices. Today we’re going to wrap up by explaining that whether or not you succeed is entirely up to you.
Attorneys are great at coming up with reasons why their business failed or hasn’t done better. Let’s look at a few of the common excuses:
- I didn’t get enough phone calls
- I didn’t have good employees
- I was trying to practice in a bad economy
- I didn’t have time to get everything done
What do all these excuses have in common? They allow us to put the blame on someone other than ourselves. It’s important to remember that most people who attend law school are of roughly equal intelligence and ability. This means that most other lawyers are just as likely to succeed or fail as you are. Those other lawyers are practicing in the same areas, are hiring from the same employee pool, and have as many time constraints as you do. It all comes down to the choices you make and the fact that whether you succeed or fail is a function of your choices.
We’ve laid out a lot of steps over the last thirty days which will increase business, decrease expenses, and improve time management in your firm. Whether or not you follow these steps is a choice which is up to you. I was consulting with an attorney recently who felt that he couldn’t achieve the success my firm enjoyed because, in his own words, he “was not as a good of a businessperson” as I am. That’s when I explained to him that I don’t do the types of things we discussed in this series because I’m a good businessperson – I’m a good businessperson because I do these things. If you choose to do the things we’ve been talking about over the last month you’ll stop saying “I’m a lawyer, not a businessperson” because your peers will be looking at you as a model of how attorneys should run their business.
One last point to remember is that it’s important that you perform all of the steps we just laid out over the last month rather than some of them. If you perform some of the steps then you’ll receive some of the results as opposed to all of them. The last 30 days can be compared to a self-help book in a lot of ways, but, have you ever noticed how many self-help books are on the shelves? There should only be one. People should buy the book, follow the steps it lays out, and then their issues are resolved and they don’t need any more books. What happens, however, is that people buy self-help books, follow some (or none), of its steps and then they go out and buy the next book and ignore that as well. There will be plenty of people who have read our 30 day challenge and their law firm will still fail because they only follow some of the steps and justify their decision by saying “that doesn’t apply to me” or “I don’t need to do that.” Now it’s time for you to choose if you’re that person who’s going to keep buying self-help books just so you can not follow their advice or if you’ll be the person who buys one, makes the changes suggested, and lives happily ever after. The choice is up to you.