This is the first post in what will be a
manifesto discussion on how to build the best law firm website for your practice. I’m writing on this because, to be blunt, I see a large number of firms making the same mistakes over, and over, and over, and……you get it. The tips I’ll be laying out over the course of this series will a) help to convert more of your visitors into potential clients and b) increase your number of visitors. Making the right changes can help potential clients, viewing your site, to to look like this:
While the potential clients, viewing your competitor’s websites, will look like this:
Attorneys who provide an online experience like what the former is enjoying will, to no surprise, earn more money.
I’ll be looking at a number of topics over my coming articles. Issues which I’ll
rant about discuss include:
- The importance of making a potential client’s user experience your number one priority
- The importance of utilizing data
- Why you shouldn’t view other law firm websites as an example to follow
- The best layout for your firm’s website
- Developing your content strategy
- What to avoid when selecting a web developer
One point I cannot stress enough is that the points I’ll be talking about are going to differ from what you see practiced in many law firms. I recently wrote on why attorneys shouldn’t model the marketing of other lawyers. This rule applies to the design and strategy you should use for your web presence. The ideas I’ll be talking about over our coming articles are the principles we follow when helping clients of our attorney web design and SEO services. These principles have served both us and our clients well. Given that the website of one of our early clients has seen an organic traffic increase of 2,329 percent (I rounded it down to be conservative) since we started working together, we must be doing something right. Stay tuned.