Do you want to increase the number of clients acquired through your website? One way to do it is to create a website that looks professional, clean, and informative. In this post, we’re going to showcase some of the best law firm websites to highlight some of the top technologies used, optimization tactics, and conversion elements every law firm can offer potential clients online.
Why Having the Best Website for Your Law Firm Matters
>According to the American Bar Association’s 2019 Websites and Marketing report, 86% of law firms surveyed had a website, with solo firms the least likely at 57% and large firms the most likely at 90%. If you want to compete with the top law firms in your community, a well-optimized website would put you ahead of almost half of the solo firms that don’t have a website and allow you to compete for search and social media visibility against the large firms. This is a result of 94% of large law firms having a marketing budget, compared to only 31% of small law firms and 17% of solo law firms that have a marketing budget.
Martingdale-Avvo suggests that clients research attorneys online prior to contacting them. 47% of clients used online review sites and local directories, 43% used Google, 36% used the attorney’s website, 10% used social media to determine if the attorney:
- Has the best prices and fees.
- Offers free consultations.
- Has most experience.
- Has the highest online ratings or most reviews.
- Is conveniently located.
- Has the best-related case outcomes.
- Has a positive standing with ABA licensing.
- Has a favorable rating from another website.
- Offers solid advice in legal Q&A.
- Has any awards.
- Publishes video or blog content.
Clients who receive recommendations from friends and family still use online reviews and read the attorney’s website prior to contacting them. To increase conversions and turn more of your website visitors into revenue-generating clients, answer as many of the above criteria on your website, social media profiles, and listings online review sites and local directories. The faster a potential client can get the answers, the more likely they are to contact your law firm.
It’s not surprising that most clients are shopping around for attorneys online first. Upwards of 79% of adults in the US have broadband internet at home. 40% of adults aged 18 – 49 who don’t have home broadband use smartphones instead. 81% of US adults have a smartphone. This gives prospective clients to research law firms and attorneys online 24/7.
Google and Avvo aren’t the only resources prospective clients use in their research process. 79% of adults now use at least one social network. Although YouTube, Facebook, and Instagram are the top three social networks used, the respondents to the ABA’s Website and Marketing report listed Facebook, Twitter, and LinkedIn as the top social platforms used by law firms.
To grow your audience on all of the social networks, you can add social links to your website. Visitors who may not be ready to hire you now could choose to follow you on their favorite social network. Your firm’s name could be at the top of their list down the road, thanks to your latest posts on Facebook, group discussions on LinkedIn, stories on Instagram, or tweets on Twitter.
Top Website Technology Used on the Best Law Firm Websites
If you see a specific feature or functionality on a competing law firm’s website, you can use services like BuiltWith or SimilarTech to see what software powers it.
According to data on the top website technology trends:
- WordPress is the most-used content management system. It powers 51% of over 53 million websites.
- Google Analytics is the most-used analytics platform, followed by Baidu Analytics, and the Facebook Pixel.
- Godaddy is the most-used name server. You can buy your domain name (typically under $20 annually), professional WordPress hosting ($29 – $99 monthly), and branded email service ($1.99 – $8.99 per user monthly) through their platform.
- WordPress recommends Bluehost, Dreamhost, and SiteGround for WordPress hosting. BuiltWith found that WP Engine, InMotion Hosting, and Kinsta were the most-used WordPress hosting platforms.
- Tawk.to, JivoSite, ZenDesk, and Live Chat are the most-used live chat widgets for websites.
- Yoast SEO, Slider Revolution, Visual Composer, WPBakery, and Elementor are the most-used WordPress plugins for search optimization, enhanced functionality, and higher-quality design.
Now that you know some of the top website technology trends used on the internet, let’s look talk about performance goals for your website.
Performance Goals for the Best Law Firm Websites
The best law firm websites don’t just look good – they have to offer a high-quality user experience. In 2018, Google offered the following statistics about how load times and page sizes ultimately affect your law firm.
- The likelihood that a website visitor will leave a web page without completing a goal (such as clicking on your phone number, address, or contact form submission button) increases to 32% when a page loads in 1 – 3 seconds, 90% when a page loads in 1 – 5 seconds, and 123% when a page loads in 1 – 10 seconds.
- Google’s recommended page load time is under 3 seconds, fewer than 50 requests, and a page filesize of under 500kb. Tools like Pingdom’s Website Speed Test and Google’s PageSpeed Insights can show you how your web page performs for free.
- Despite Google’s recommended performance for desktop and mobile users, the average web page in the United States loads in 5.4 – 6.7 seconds, produces 90 – 153 requests, and has a page size of 2 – 3.8mb.
With design, technology, and performance in mind, let’s look at the best law firm websites of 2020.
The Best Law Firm Websites of 2020
Summarizing the Best Law Firm Websites
Some of the top website technologies utilized by our selection of the best law firm websites are WordPress, Google Analytics, Yoast SEO Plugins, Facebook for Websites, Google Webmaster Tools (Search Console), and Bing Webmaster Tools. All of our examples had a homepage that loaded in under three seconds, meeting one of Google’s top benchmarks for website performance. Utilize the free tools provided by Pingdom, Google’s Pagespeed Insights, BuiltWith, and SimilarTech to learn more about your competitor’s websites.