Let’s think back to a simpler time: a time when quality long-form blog posts full of keywords were a ticket to success. People typed simple keywords into Google instead of full-fledged queries. Straightforward content advertising your services was enough, and if you got into the fancy stuff— alt text?!— well, you were practically a pro.Now, however, mastering the art of SEO for law firms is a much trickier process. Many marketers find themselves restructuring their content strategy with every change in Google’s algorithm, and it can be hard to sift through the online noise as people scramble to put together the sure-fire way to beat Google and land on page one.To that effect, there is good news and bad news. The bad news is that there is no magic formula for conquering Google’s algorithm, and a successful SEO strategy takes both time and effort.The good news is that there are established methods in place for boosting your SEO without restructuring your entire marketing strategy.Perhaps the most recent buzzword in SEO is one we’ve all known for a while: video.Read More
Author: Chris Dreyer
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