I’m writing this post to address something I see from attorneys all the time – indecisiveness when it comes to picking a website provider. If you’re having a hard time making a decision on which company to use then you need to understand that 1) you are costing yourself money; 2) you are costing yourself even more money; and 3) you’re struggling to make a decision that isn’t hard to make. If you’re struggling to pick a web provider, and you don’t have an ideological opposition to prosperity, then I suggest you get off the pot and pick a company so you can start looking like this guy:
Otherwise you’re going to wind up looking like this guy:
Personally, I prefer to be the former.
I decided to write this article as I was walking through Barnes & Noble the other day. As my wife and were browsing, I saw this title:
Two thoughts immediately came to mind when I saw this book. First, I wondered how many people spend six months debating whether they should buy this book because they simply can’t make up their mind. Second, I thought of various times I’ve spoken with attorneys who are considering which web developer to go with and then take six months (or more) to make a decision. Other web developers I’ve spoken with have had similar conversations with lawyers. Let’s make sure you stop costing yourself money over a decision which shouldn’t be that difficult.
Attorneys cost themselves money by delaying the choice of a web developer
Lawyers starting a new web site err by hesitating to start development. When one starts a new site, with a brand new URL, then there is a going to be a period of time during which the site will need to mature in the eyes of the search engines. Google and Bing, for good reason, will not rank a brand new domain as highly as they will older URL’s. This makes sense when you consider that the goal of a search engine is to provide relevant information to users and chances are that more established websites are going to be a reliable source of information or belong to established businesses. While this maturation period doesn’t have to be excessively long (you can speed it up with regular blogging) there is going to be a delay. The longer you wait to get the process of building a website started then the further out you are pushing the end of this maturation cycle, which is when your new site will actually start to generate some cash for your practice. Personally I think it’s good to make money sooner rather than later (as do most human beings) so putting off the decision, of which developer to hire, is also to put off your profits.
Delaying the start of your new website also means you may be continuing to spend money on your firm rather than investing money in it. I talked about the difference between investing and spending when I offered three tips for law firms to pick a web developer. I won’t restate them here. Quite a few of the lawyers I talk to, who are hesitating to start a website, are spending money on things such as print ads, radio ads, mailers, etc. Every dollar they spend on that form of marketing goes up in smoke for the reasons I’ve previously discussed and it can’t continue to produce as would money invested in quality web content. The longer one engages in such a course of action then the longer they are delaying their path to sustainable profitability.
There is no reason for lawyers to struggle with the choice of a web designer
Picking who you will have design your website is not a difficult decision. If you do you’re do diligence you can make a choice rather quickly. Personally, for self-serving reasons, I would suggest you start by reading my series on which web developer is right for your law firm. Simply do a few Google searches for reviews of the companies you’re considering. After reading a few reviews it’s then a good idea to view the body of work created by any developer you are considering. How do their sites perform in search? Do they pass Google’s speed and user experience tests as measured by the search engine’s Page Speed Insights Tool? Are they explaining their strategy to you in ways that make sense and that you can understand? I’m willing to bet that most of the companies you’re considering can’t even satisfy three criteria. That should disqualify a lot of the options right there. Once you’ve narrowed down the field then it’s time to make a decision.
Do attorneys struggle with picking a web developer? Yep. Should they? Nope. Why do they? Indecisiveness. What kills any business? Indecisiveness. So, in other words, it’s time to get you’re new web presence going.
Why do you think so many attorneys struggle to pick a web developer? Please chime in through the comment form below.