This is the first post in a series which is meant to serve as a guide on the topic of SEO for law firms. I decided to write on this topic due to the fact that we receive a number of calls from attorneys who do not know what to look for when deciding on a company to handle their website construction and search engine optimization. This is understandable given the high number of phone calls attorneys get from sleazy, shady, less than truthful representatives who claim that they “will get you to the top of Google.” When looking for a service provider most lawyers are hoping to speak with someone who looks like this:

Software engineer

and too often one winds up speaking with a person who looks like this:

Lying person with growing nose

The goal of this series is to help you make sure that your firm hires the former and not the latter.

I’ll be looking at a number of topics over my coming articles. These articles, combined, will form a guide that you can use to help your firm do better online. Issues which I’ll take a look at include:

  • The importance of SEO for law firms
  • What constitutes legitimate search engine optimization for law firms
  • Bad SEO practices for attorneys
  • Picking an SEO company for your law firm

I have a few different goals with these coming posts. First, I plan to explain these concepts in terms which can easily be understood by those without a background in web design. Too often SEO companies will use fancy and confusing phrases as a way of selling their services. My coming articles will be structured in a way which allows you to cut through all the nonsense. Second, I plan to offer an understanding of search marketing which will allow attorneys to build a sustainable practice as the legal profession continues to struggle (I recently wrote on why a large number of law firms will fail over the coming years). If you want to help your firm succeed then make sure you tune in for the rest of this series. If you don’t, then don’t.

We’re very proud of the results we’ve achieved for clients of our law firm web design and SEO service. The topics we’ll be addressing over our next several posts will explain how to help your firm do better in search and how to reduce your law firm’s dependency on pay-per-click and other third-party advertising.